Better Content & Interaction.

Either write something worth reading or do something worth writing.
Benjamin Franklin

An immersive digital experience can now be had on a vast array of devices and platforms. This can be utilized to both attract and retain customers through the inherent interactivity of modern advertising. Our job is to create memorable content that resonates with your clients and keeps them coming back.

Interactive Content | Email Marketing | User Experience (UX) | Content Marketing | Optimization, Personalization & Testing | Marketing Automation & Campaign Management | Content Management Solutions | Video Marketing | Customer Experience (CX) |

Interactive Content

The human eye is naturally drawn to movement. Presenting your content in a video or animation format is a proven way to get that eye’s attention.

Email Marketing

Email marketing is the digital, quantifiable form of direct-mail marketing. As nearly everyone uses this simple platform daily it’s ideal for reaching large audiences and remains one of the most effective forms of marketing in terms of conversion success rates.

User Experience (UX)

UX refers to a person's emotions and attitudes about using a particular product, system, or service. Ease-of-use and efficiency are paramount as UX is very subjective and therefore difficult to quantify. Keeping your interactive services dynamic will enable you to quickly react to market changes and continually improving your connection to your clients and customers.

Content Marketing

Marketing that involves the creation and sharing of online material is Content Marketing. Videos, blogs, and social media posts that don’t explicitly promote a brand but do generate interest in your area of expertise can have a positive effect on your sales.

Optimization, Personalization & Testing

The term Website Optimization is used to describe the tools necessary for your online world to rank well in global search engines. Personalizing the experience will result in a satisfied user and a potential customer. Testing any changes to your website is vital so as to confirm better ease-of-use and efficiency.

Marketing Automation & Campaign Management

To effectively market your brand on the myriad online channels available requires software platforms and technologies that are designed to do just that. By automating the constant and repetitive tasks needed to update your online world you can concentrate more resources on your customers. As a subset of the above Marketing Automation, Campaign Management applications handle the data-mining, the customer segmentation, customer-event triggering, next-best-action recommendation engines, and campaign optimization.

Content Management Solutions

Managing your workflow in a collaborative environment requires a Content Management System. These are powerful and secure software programs that permit publishing, editing, organizing, and deletion of your workflow content.

Video Marketing

With global platforms such as YouTube available, Video Marketing is crucial to your brand. Even a two- or three-minute video can convey an incredible amount of information about your company and its services - to the entire planet.

Customer Experience (CX)

The interaction between a company and a customer is comprised of three segments: The customer’s journey, the brand touch points that the customer interacts with, and the environment the customer experiences. As the ‘environment’ is ever-more digital it requires keen attention in modern commerce.

It’s imperative no two offices are closer together than marketing and IT. Contact us to help you make that happen.